# About

Canonical: https://michaelrimbach.com/about


I'm Michael, CTO & Co-Founder at [Jacasa](https://jacasa.de), based in Munich, Germany.

This is my space to think out loud about building software and the decisions around it. I write about Laravel and SaaS, practical uses of AI, bootstrapping, and the unglamorous work that makes digital products useful.

## How I think about building

Start with the problem. Keep the feedback loop short. Choose tools that make the work easier to understand, and add complexity when there's a reason for it.

Some ideas need an article. Others fit into a few sentences. You'll find both here: notes while an idea is taking shape, and longer pieces when it deserves a closer look.

## What you’ll find here

- **Laravel & SaaS:** clear workflows, dependable foundations, and maintainable code.
- **AI & engineering:** practical experiments, with human judgment in the loop.
- **Product & bootstrapping:** doing useful work within real constraints.
- **WordPress migrations:** keeping the content and its history intact.

Thanks for stopping by. Pick a topic or follow the latest thoughts below.